Website DesignWebsite designer & graphic designer | Swenka Graphic Design
Swenka’s website design will convert your visitors into clients
There are over a billion websites. The number is growing rapidly by the day. So why should you have a website? Why should you compete in this bustling global marketplace?
Getting your business online is one of the most effective things you can do to reach new and current customers. But to be truly effective your site needs to stand out. To be noticed and strike a chord with search engines and customers, you need to follow a few guidelines – simple directions that have helped Swenka’s customers achieve online success.Stick to these pointers and you too should notice a huge difference in your site’s performance. Here are the key elements Swenka recommends for creating an effective website:
- Appearance – look like you mean business
- Strong, clear message – make your point
- Easy navigation – make every visit a pleasure
- Functionality – it simply has to work well
- Get social – social activity gets you more traffic
- SEO – you need to be found
- Web maintenance – keep your site performing at its peak
Get a great looking website
Your website must be visually appealing, fresh and professional looking. Your site reflects your company, products and services. It showcases what you stand for, and represents your brand. It may be the first, and only, impression a customer receives of your company. Make it good, and make it last.
An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive.
As competitors large and small continue to populate the web, your challenge is to attract and keep users’ attention. Keep your design fresh and simple. A simple design will be easier for your clients to use and it will make it easier for you to keep content up to date, which is vital for your search engine optimization (SEO). Swenka’s web developer, Alishia Marriot, is a qualified graphic designer too, so Swenka’s websites always look as good as they perform.
Remember: simplicity is key to standing out among the clutter!
Let your website make a point
Most websites have a problem: they’re too cluttered with unnecessary information. This makes it difficult for users to get to the core idea or message of a business.
Entice your user with just the necessary information and leave them with enough curiosity to contact you.
To be successful and engaging, a website should have a clear and simple message that all visitors can understand. You site’s purpose should be obvious. What is your business about, what do you offer and how can clients get hold of you? The site’s reason for being must be clearly stated on your homepage.
This will also help search engines index your website for appropriate keywords and phrases that potential customers are searching for.When creating content for the rest of your website keep the following in mind:
- Keep sentences short
- Organize your content logically
- Keep your content relevant and up-to-date
- Use a professional website copywriter to write the content if you are not a good writer.
A website that’s quick
Everyone’s busy. Time is key. Ask yourself: would you spend hours on other websites? People want information, and they want it now! A well-structured, simple navigation through your website creates a breezy, pleasant experience for your users. Don’t make your visitor think too hard about what to do.
Organize the information on your website in an obvious and structured way. Too many pages opening in different windows is confusing and frustrating. Before writing your content, plan the structure of your navigation. It’s called making a site map.
Let’s build a hard-working website
Starting a website from scratch is exciting. But in the excitement, you could easily be overwhelmed by the latest bells and whistles you’ve seen on some other websites. Remember: simplicity is key when it comes to website construction.
Try to keep gimmicks and gadgets to a minimum and keep most of your content straightforward. If you need your website to perform more advanced functionalities such as online forms or a shopping cart, try and structure it in the most simple way.
Pages should load fast. Too many images and graphics can slow pages down. Not everyone has fast Internet; 56k modems are still used! Besides, Google rewards pages that load fast; it’s one of many factors that will help your site rank higher in the search results. (Google, like every search engine, only wants the best for its users.)
The more interactive functionalities a website has, the more problems can occur. So think clean and lean. Everything should work as expected, including hyperlinks, contact forms, site search, and so on.
Building a vibrant community for your business is one of the best investments you could make. It’s crucial to establishing an online presence. Start with the networks you know and are active on, such as Facebook and Twitter. Including a Facebook “Like” from your Facebook company page or a Twitter follow button will allow visitors to connect with you through other media. Read more
What is SEO, and why should you care?
Search Engine Optimization is a procedure that enables a website to be found relatively quickly in search engines when potential customers type in certain words and phrases. If your company sells blue polka dot widgets, you’d want to be right at the top of Google when users search for polka dot widgets, especially blue ones!
Why do big companies change their websites so often?
Web maintenance is not so much about changing the content and images, but more about keeping the systems of your website up to date. Many websites these days run on “platforms” such as Joomla or WordPress and these need to stay updated as technologies advance.
Web browsers (such as your Internet Explorer or Firefox or Chrome) and programming languages such as PHP also get updated, along with new ways of hosting websites. Regular website maintenance enables your site to keep up with tech developments so it will run without hiccups.
What happens if your website’s systems are not well maintained?
When your website is not well maintained updates and changes can become very difficult and even cause your website to “break”. Sometimes the solution is simple. But it could be catastrophic, in which case your website may need to be built from scratch. At Swenka we do backups of your website to prevent this from happening.
Questions and Answers
How long will it take for Swenka to create my website?
Swenka would first need the content and sitemap/navigation structure for your website before starting. Do a bit of planning, then write the content of your site.
Better still, ask a professional website copywriter to write it for you.
When you’re happy with the content of your new site, simply send all the information in a Word document and all jpegs separately by email to Swenka.
Depending on the scope of your website, Swenka could have your site up and running in 8 working days.
Will I be able to change content on my website by myself?
If you require your website to be build on a CMS (content management system) platform, Swenka will build your website in either Wordpress or Joomla.
This will enable you to access the “back-end” of your website via the Internet and make changes and updates yourself.
Swenka will supply you with step-by-step guides should you need any help.
Does my website include domain registration and hosting?
If you do not have a domain or a company to host your site, Swenka can do the registration and hosting for you.
Domain registration and hosting is free for the first year but need to be renewed every year thereafter.
Learn more about domain and hosting here.